The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Fashion / Clothing / Footwear / Accessories
Award
Agency
Client
Title
Category
Annual ID
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client: adidas Category: Social Post / Single
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client: adidas Category: Use of Licensed Music
Anatomy of a Champion
Agency: KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client: FIGS Category: Music Adaptation / Song
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Products for Good
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Public Relations
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Products
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Brand Partnerships
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Physical Products & Apparel
Shark Week
Agency: TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client: Modibodi Category: Influencer Marketing / Multi-Channel
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Billboards & Transit / Series
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City
Client: Nike Category: Out of Home / Billboards & Transit
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN Category: Experiential & Immersive for Good
It's time to (re)boot
Agency: AKQA Bloom + Cego + Plant + Zebra
Client: (re)boot Category: Promotional / Physical Items
Unseasonal Bouquets
Agency: Evolved By Nature
Client: Evolved By Nature Category: B2B Communications
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Experiential / In-Person Events
Hey Jude
Agency: Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Single
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Commerce
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Print & Promotional for Good
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN Category: Green Pencil
Seeding Songs
Agency: VML / Kansas City + VML / New York
Client: Veja x FarFarm Category: Green Pencil
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Innovation / New Ideas in Health & Wellness
Spring has Arrived
Agency: Fictionist Studio / KUALA LUMPUR
Client: atmos Malaysia Category: Packaging / Promotional
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Innovation / New Ideas in IP & Product Design
Maratón CDMX 2024
Agency: Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client: Nike Category: Craft / Storytelling
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke Category: Popular Culture Impact
Fit My Feet
Agency: McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client: Buckaroo Footwear Category: Design for Good
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Physical Products & Apparel
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Craft / Art Direction
Right to Race
Agency: Hungry Man / London + On Running / Zürich + On Running / Zürich
Client: On Running Category: Full Length Video / Single
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas Category: Cinematography / Single
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Use of Humor
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer Category: Writing / Single
Rob it to get it
Agency: BETC Paris + GUM / Paris + Soldats / Paris
Client: Distance Category: Experiential & Installations / Experiential & Immersive
Superstar
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Single
AIZOME WASTECARE™
Agency: SERVICEPLAN GERMANY / Munich
Client: AIZOME Category: Packaging / Specialty / Limited Edition
Twiggy Full Circle
Agency: EssenceMediacom / New York, NY + eBay / San José
Client: eBay Category: Brand Partnerships
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
Originals
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Series
Award:
2025 Fusion Pencil Fusion Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Fusion Pencil
Annual ID:
OS25_FP002F
Award:
2025 Social Media Gold Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client:
adidas
Title:
Hey Jude
Category:
Social Post / Single
Annual ID:
OS25_SM003G
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client:
adidas
Title:
Hey Jude
Category:
Use of Licensed Music
Annual ID:
OS25_MS008S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
KO Music / Manchester + FIGS / Santa Monica + Mother / London + ProdCo / London
Client:
FIGS
Title:
Anatomy of a Champion
Category:
Music Adaptation / Song
Annual ID:
OS25_MS011S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
750mph / London
Client:
FIGS
Title:
Anatomy Of A Champion
Category:
Sound Editing
Annual ID:
OS25_MS017S
Award:
2025 IP & Product Design Silver Pencil
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products for Good
Annual ID:
OS25_IP005S
Award:
2025 Health & Wellness Bronze Pencil
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Public Relations
Annual ID:
OS25_HW025B
Award:
2025 Health & Wellness Bronze Pencil
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Products
Annual ID:
OS25_HW018B
Award:
2025 Design Bronze Pencil
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Brand Partnerships
Annual ID:
OS25_DE039B
Award:
2025 Brand-Side / In-House Bronze Pencil
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
Direct Marketing
Annual ID:
OS25_BS018B
Award:
2025 Print & Promotional Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Physical Products & Apparel
Annual ID:
OS25_PT019B
Award:
2025 Social Media Merit Award
Agency:
TBWA\Sydney / Sydney + Fabric / Sydney + Eleven PR / Sydney + FINCH / Sydney
Client:
Modibodi
Title:
Shark Week
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS25_SM067M
Award:
2025 Out of Home Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH056M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Out of Home / Billboards & Transit
Annual ID:
OS25_DM051M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Change an FCB alliance / Paris + FCB Global / New York
Client:
TBS - UNESCO - ONE OCEAN
Title:
Rockseeds
Category:
Experiential & Immersive for Good
Annual ID:
OS25_EX064M
Award:
2025 Design Merit Award
Agency:
AKQA Bloom + Cego + Plant + Zebra
Client:
(re)boot
Title:
It's time to (re)boot
Category:
Promotional / Physical Items
Annual ID:
OS25_DE074M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
B2B Communications
Annual ID:
OS25_BS041M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Experiential / In-Person Events
Annual ID:
OS25_DM058M
Award:
2025 Film & Video Merit Award
Agency:
Johannes Leonardo / New York + Barking Owl / New York + Blacksmith / New York + Spindle / London
Client:
adidas
Title:
Hey Jude
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS25_FI076M
Award:
2025 Direct Marketing Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Commerce
Annual ID:
OS25_DM082M
Award:
2025 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Print & Promotional for Good
Annual ID:
OS25_PT036M
Award:
2025 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Commerce
Annual ID:
OS25_BE062M
Award:
2025 Green Pencil Merit Award
Agency:
Change an FCB alliance / Paris + FCB Global / New York
Client:
TBS - UNESCO - ONE OCEAN
Title:
Rockseeds
Category:
Green Pencil
Annual ID:
OS25_GP005M
Award:
2025 Green Pencil Merit Award
Agency:
VML / Kansas City + VML / New York
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Green Pencil
Annual ID:
OS25_GP007M
Award:
2025 Health & Wellness Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in Health & Wellness
Annual ID:
OS25_HW077M
Award:
2025 Design Merit Award
Agency:
Fictionist Studio / KUALA LUMPUR
Client:
atmos Malaysia
Title:
Spring has Arrived
Category:
Packaging / Promotional
Annual ID:
OS25_DE082M
Award:
2025 IP & Product Design Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Innovation / New Ideas in IP & Product Design
Annual ID:
OS25_IP024M
Award:
2025 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy México / Mexico City + Nike / Mexico City
Client:
Nike
Title:
Maratón CDMX 2024
Category:
Craft / Storytelling
Annual ID:
OS25_EX078M
Award:
2025 Cultural Driver Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Popular Culture Impact
Annual ID:
OS25_CD014M
Award:
2025 Branded Entertainment Merit Award
Agency:
VML / Kansas City + VML / New York
Client:
Veja x FarFarm
Title:
Seeding Songs
Category:
Audio
Annual ID:
OS25_BE050M
Award:
2025 Design Merit Award
Agency:
McCann Worldgroup India / Gurugram + Buckaroo Footwear / Mumbai
Client:
Buckaroo Footwear
Title:
Fit My Feet
Category:
Design for Good
Annual ID:
OS25_DE121M
Award:
2025 Design Merit Award
Agency:
Sid Lee + Fila / New York
Client:
Fila
Title:
Bellissimo
Category:
Brand Identity / System
Annual ID:
OS25_DE048M
Award:
2024 Direct Marketing Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_DM008G
Award:
2024 Direct Marketing Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_DM010G
Award:
2024 Print & Promotional Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Physical Products & Apparel
Annual ID:
OS24_PT006G
Award:
2024 Design Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
B2B Communications
Annual ID:
OS24_DE008G
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Promotional Items
Annual ID:
OS24_HW010S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_DE024S
Award:
2024 Health & Wellness Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Craft / Art Direction
Annual ID:
OS24_HW016S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
Hungry Man / London + On Running / Zürich + On Running / Zürich
Client:
On Running
Title:
Right to Race
Category:
Full Length Video / Single
Annual ID:
OS24_BE012S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Love Song + Johannes Leonardo / New York City
Client:
Adidas
Title:
Superstar
Category:
Cinematography / Single
Annual ID:
OS24_MI025S
Award:
2024 Branded Entertainment Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Use of Humor
Annual ID:
OS24_BE016S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Writing / Single
Annual ID:
OS24_MI019S
Award:
2024 Out of Home Silver Pencil
Agency:
BETC Paris + GUM / Paris + Soldats / Paris
Client:
Distance
Title:
Rob it to get it
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH017S
Award:
2024 Direct Marketing Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Product Packaging
Annual ID:
OS24_DM011S
Award:
2024 Moving Image Craft & Production Silver Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Superstar
Category:
Editing / Single
Annual ID:
OS24_MI021S
Award:
2024 Design Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AIZOME
Title:
AIZOME WASTECARE™
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS24_DE019S
Award:
2024 Print & Promotional Bronze Pencil
Agency:
EssenceMediacom / New York, NY + eBay / San José
Client:
eBay
Title:
Twiggy Full Circle
Category:
Brand Partnerships
Annual ID:
OS24_PT024B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Originals
Category:
Editing / Series
Annual ID:
OS24_MI039B
